About Finotes Blog, and its revamp.

Yes, just like all tech product companies, and more so because Finotes is in DevTools space, blogging is one of the primary pillars of our content driven marketing strategy.

The kind of software engineers we are, myself and Don Peter were inherently lazy in executing anything other than coding and software development. So when we started, blogging was pushed down as a non-essential task, and given a chance we would skip doing it. Writing marketing content was boring for us.

So we thought why not write about things we also love. And we started doing that. We revamped our blogging strategy to focus on what mobile app developers want to read, and not what we wanted them to read. So we started blogging about technology, software engineering practices, programming languages and frameworks like Kotlin, Java, Swift, Objective-C, Jetpack Compose, SwiftUI, Dart, Flutter and other relevant topics in #Android and #iOS app development that we as developers wanted to read about.

We started with 2 blog posts a week and increased the frequency to 3. Then came ChatGPT and now Bard. Wow! They really enhanced our productivity and content quality. Of course it is not that simple as asking these AI tools to write a blog post on some topic and then copy pasting it. But the research on the topic became more efficient and also the effort required for content structuring reduced considerably. We now publish at a frequency of almost one post a day.

Long story short, 28% of daily signups are driven by the blog now. This month’s average daily visitor count as on today is 382, grew 83% from previous month, and it is fully organic. Not a big number, but it is a big jump from the single digit visitor count we had few months back. 72% of the visitors visited the blog more than once this month.

Today we crossed 100 blog posts.

If you are a mobile app developer interested in topics mentioned above, visit and subscribe blog.finotes.com. You will find the content to be of value. Some of the topics may be new to you, and those topics which are not will help you to refresh your memory.

Our next step is to start a newsletter.